About Us

Ride with style – The ultimate equestrian fashion brand with nature in mind

The story of how we began

Our beginning

The story of Equestrian Stockholm started back in 2015. We saw an opportunity to create equestrian sportswear for women with fashion and long-lasting material as highest priority. Equestrian Stockholm is a fashion brand, made by women – for women, with a passion for both fashion and horses. Our team has grown each year and is now a leader in creating riding wear in new innovating ways, in our industry. Our goal has always been to change the norm of how equestrian wear is designed and produced.



It is important for us to make our products last as long as possible and maintain a high quality. Therefore, the most essential thing we do is to try to work with durable and recycled materials as much as possible. We are constantly on the lookout for new materials, techniques and ways of producing our products that have the least possible impact on our environment.


Our mission is to empower women’s self-confidence and strengthen their opportunities to succeed, making every woman feel that nothing is impossible through the initiative #RideForWomen.


Each year, a staggering number of nearly 20 million people worldwide are affected by cancer, with breast cancer being the most prevalent form. Equestrian Stockholm has had a collaboration with Ride Against Cancer since the start, and for us it’s a given to support their incredible efforts.


The hashtag #Ridefornature symbolises one of our missions and is based on the notion that horses and nature go hand in hand. Our collections and our values are based on our passion for horses and the beautiful colours, shapes and phenomena found in nature.


Our collections are consciously crafted, with innovative and high-quality materials, a modern and fashionable design. We create our products with passion and attention to detail, that are meant to last more than one season. All of our collections are created in our different designs – classic-, sportive-, glimmer-, crystal- or maze quilting. Every collection comes with matching products such as clothing, fleece rugs, halters and more.