The journey of Equestrian Stockholm

How we began

Our Story 

The journey of Equestrian Stockholm began in 2015 when we recognized a unique opportunity in the equestrian world. We saw the need for sportswear designed exclusively for riders, where fashion met durability. From that moment, we embarked on a mission to redefine equestrian fashion. 

Our Passion 
Equestrian Stockholm is not just a brand; it’s a fusion of our passion for both fashion and horses. Over the years, our team has grown exponentially, positioning us as leaders in pioneering innovative approaches to riding wear within our industry. Our goal has always been to challenge the conventional norms of equestrian wear, setting new standards in design and production. 

A Colorful Revolution 
At Equestrian Stockholm, we’ve spearheaded a revolution in the industry. We dared to break free from the traditional black and blue, introducing a collection of colors and coordinating sets for both horse and rider, complete with saddle pads and bonnets. ES bids farewell to grey, expanding our range from exclusive horse products to exquisite riding apparel. All our products are crafted with the highest quality materials, designed to mix and match seamlessly while ensuring long-lasting durability. Our creations are a harmonious blend of luxury and playfulness, with intricate details that add a touch of sophistication to every outfit. 

Our Commitment to Giving Back 
Our journey has always been about more than just equestrian fashion. It’s about making a positive impact. Equestrian Stockholm takes pride in giving back through various initiatives, including “Ride For Women,” “Ride Against Cancer,” and “Ride For Nature.” 

Our commitment to these initiatives is deeply rooted in our belief that success in business should be a force for good in the world. We understand that our growth and prosperity are fundamentally linked to the communities we serve and the larger global community. Therefore, it has been our responsibility and privilege to support these organizations that work tirelessly to address pressing issues. 

Over the last years, our dedication to these causes has enabled us to raise over 1.5 million SEK. These funds have been instrumental in supporting diverse organizations that support essential causes. Through “Ride For Women,” we have contributed to the empowerment of women in equestrian sports and beyond. Our involvement in “Ride Against Cancer” has made a meaningful impact in the fight against this devastating disease.  

Our work in giving back is an ongoing commitment, and we are driven to do even more. As we continue to grow and thrive as a brand, we are dedicated to expanding our philanthropic efforts, building new partnerships, and finding innovative ways to make a difference in the world. It’s not just about what we sell; it’s about the positive change we can create together. 

Global Reach and Recognition 
From our humble beginnings, Equestrian Stockholm has grown exponentially and is now available in over 100 countries through our official website and a network of exclusive retailers worldwide. We are honored to have received prestigious accolades such as the “Gasell” award and “Founder of the Year.” 

A Thriving Community 
Our strength lies in our vibrant community, nurtured through our social channels. We take pride in being the largest equestrian apparel brand on Instagram in the world, showcasing a dedicated following of over 440,000 passionate individuals. We engage our community in every aspect of our journey, from creating new product lines to selecting colors. 

Global Partnerships 
Equestrian Stockholm is honored to collaborate with some of the most prominent and acclaimed riders in the world, including Edwina Tops Alexander in showjumping and Therese Nilshagen in dressage. 

At Equestrian Stockholm, we are not just a brand; we are a movement, a community, and a driving force in the world of equestrian fashion. Join us in our colorful journey, where fashion meets function, and where every outfit tells a unique story. 

Ride For nature

The hashtag #Ridefornature symbolizes one of our missions and is based on the notion that horses and nature go hand in hand. Our collections and our values are based on our passion for horses and the beautiful colors, shapes and phenomena found in nature.

Therefore, environmental thinking and sustainability are natural parts of our strategy. We are constantly trying to find new ways to improve and minimize our impact on the environment both locally and globally.


Our mission is to empower women’s self-confidence and strengthen their opportunities to succeed, making every woman feel that nothing is impossible through the initiative #RideForWomen.


Each year, a staggering number of nearly 20 million people worldwide are affected by cancer, with breast cancer being the most prevalent form. Equestrian Stockholm has had a collaboration with Ride Against Cancer since the start, and for us it’s a given to support their incredible efforts.


The hashtag #Ridefornature symbolises one of our missions and is based on the notion that horses and nature go hand in hand. Our collections and our values are based on our passion for horses and the beautiful colours, shapes and phenomena found in nature.

Our collections are consciously crafted, with innovative and high-quality materials, a modern and fashionable design. We create our products with passion and attention to detail, that are meant to last more than one season. All of our collections are created in our different designs – classic-, sportive-, glimmer-, crystal- or maze quilting. Every collection comes with matching products such as clothing, fleece rugs, halters and more.