Privacy Policy


For us at Equestrian Stockholm AB, organization number 559019-2547 (“Equestrian Stockholm”, “we”, “our” or “us”) it is important that your personal data is processed in a safe and secure manner according to the rules in the Data Protection Regulation. (GDPR, The General Data Protection Regulation).
Equestrian Stockholm is the data controller, for the use of your personal data and is responsible for the use in accordance with the applicable legislation.
We encourage you to read the information carefully. If you have any questions about how your personal data is processed, you are welcome to contact us. Our contact details are at the end of the policy.

What personal data do we collect and when do we do it?

We collect personal data when you make a purchase through our website, create a user account, contact our customer support or when you visit our website. Such personal data includes name, address, email address, telephone number, IP address, website usage and other information that you voluntarily provide to us.

Purpose, legal basis and storage time

Your personal data is only stored as long as it is required to fulfill the purposes of the handling, or as long as we have to store them according to law, for example the Accounting Act.

Purchase on our website

Purpose: We process your personal data in order to process and deliver your order and to give you information about your delivery and/or any returns and complaints.
Legal basis: Contract
Storage time: 36 months from your purchase.

Back in stock function

Purpose: In the event that you have chosen to register your e-mail address to find out when a product is back in stock, we process your personal data in order to be able to send you an automatic e-mail when the product is back in stock.
Legal basis: Consent
Storage time: The data is stored until you revoke your consent or for 36 months.

Creation of user account

Purpose: We process your personal data in order to establish and manage your user account that is possible to create at checkout when you make your purchase.
Legal basis: Contract
Storage time: The data is stored throughout the contract and up to 12 months after termination of the contract.

Contact with our customer support

Purpose: When you contact us via email, chat, phone or social media, we process your voluntarily submitted information to offer you help and answer your questions. We use your personal data to process inquiries from you via our customer service, via e-mail, our chat function, telephone and social media.
Legal basis: Contract
Storage time: 36 months from the respective case has received a final solution.

Direct marketing (email, text message and social media)

Purpose: We process your personal data to do remarketing via email, text message and social media.
Legal basis: For general and segmented marketing so-called profiling, information and offers we base our treatment on a weighing of interests as we consider that our interest outweighs your interest in protecting your personal data.
Storage time: You may at any time require us to stop using your personal data for direct marketing purposes. You can unsubscribe directly in our e-mail messages, text messages or via contact with our customer service.

Visit our website

Purpose: When you use our website, we process your personal data in order to improve our website, analyze user behavior and to do remarketing via social media and other display networks.
Legal basis: Consent
Storage time: Read more under the cookies section.


Cookies are small text files or pieces of information stored on your computer or mobile device (such as a smartphone or tablet) when you visit our website. Most browsers allow you to block cookies through its settings. However, it is necessary to use cookies in order for us to provide certain features, and if you choose to refuse cookies, the functionality of the website may be limited. We use cookies to personalize content and ads, provide basic features of our site, and to analyze how our site is used. We also share information about the interaction of our website with our social media, advertising and analytics partners.

Ordinary cookies can be divided into two main types with different storage time:

  • Permanent cookies that remain on the visitor’s computer for a specified period of time.
  • Session cookies that are temporarily stored in the computer’s memory while a visitor is on a web page. Session cookies disappear when you close your browser.

See specifcation of our cookies including storage time:

Your rights

You have certain rights under the Data Protection Regulation. If you want to exercise any of your rights, you can contact us via the contact details in the next section.
Access to your personal data – you have the right to receive confirmation of whether we process your personal data and an extract of which data is processed.
Request correction – You have the right to have incorrect information corrected
Request to be deleted – you have the right, in certain circumstances, to have your information deleted.
Oppose to the processing of personal data based on weighing of interests – you have the right to object to the processing of your personal data or that the processing is restricted.
Right to data portability – you have the right to demand that personal data can be transferred from us to another company, authority or organization. This right is limited to information provided by yourself.

Who will we share your personal data with?

In order to fulfill the purposes of our processing of your personal data, we need to share your personal data with different service providers. The service companies may only process your personal data in accordance with our instructions and they may not be used for their own purposes. To manage payments through the website, we use different payment service providers. In order to be able to offer you Klarna’s payment methods, we may at the checkout share your personal information in the form of contact information and order information with Klarna, so that Klarna can assess whether you can choose the payment methods, and to adapt them for you. Your personal data that is shared is processed according to Klarna’s own privacy policy. ” To manage your order, we use different logistics providers. We may also need to allow our suppliers to access your personal data when they perform services on behalf of us, primarily when providing support and maintenance of IT systems, storage services and marketing.

Contact details

If you have any questions regarding our privacy policy or regarding our handling of your personal data or the use of cookies, or if you wish to invoke any of your rights under applicable privacy law, you are welcome to contact us at: